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Feronia was the Roman Goddess of, among many things, wild nature. She was honoured by those who wished to wield that powerful force and transform it. This embodies our approach to out products; we seek to tame nature — to take the flowers, the seeds and the leaves, and harness their properties.
Feronia is a humble little business based in Auckland, started by someone with first hand experience at having problem skin. As a child, Corina suffered from easily irritated skin, often breaking out into rashes from seemingly everything. When prescription creams proved ineffective, her mother, who had skin problems of her own (dry and itchy skin from the medications she was taking), decided to toss out their commercial soaps in an effort to remove potential skin-irritants from the house, replacing them with what she used when she was younger and without skin problems — simple soap bars made by hand, from just lye and oil, by her mother. The switch was so effective that they expanded into making natural moisturising creams, laundry powder, and even household detergents.
Of course, the story didn't end there! The herbs and flowers the mother-daughter team had grown for skin care were so beautiful and fragrant that they sought to preserve them. And so, their jewellery collection was born. In keeping with their philosophy, they created pieces that were inspired by and infused with nature.
We are artisans and crafters of natural and nature inspired products for your body, bath, and home.
Unlike commercial soaps, detergents and skin care products, all of our home and personal care products are made by hand in small batches, using methods that have been around for centuries. Our products do not contain harsh surfactants, sulfates, phosphates, mineral oils, or nasty chemicals for boosting smell and lather. Also unlike commercial products, we use whole oils rather than just fatty acids , meaning our soaps and lotions have a high glycerine content, and retain all the vitamins and other nutrients that are naturally present in vegetable oils and butters. This makes our soaps gentle, while still cleansing, and suitable for those with sensitive, dry or itchy skin, as well as those with skin conditions like rosacea or eczema.
In addition, many of our products are infused with a variety of beneficial natural ingredients, like fresh goats milk, rose petals, and chamomile flowers. These natural additives are harvested fresh from our organic garden. We are careful to make our products at lower temperatures so as to preserve their nutrients.
Everything in our store is proudly made in New Zealand, using locally sourced organic ingredients where possible.
Ever conscious of the environment, all of our products are also biodegradable. We try to use as many recyclable and/or biodegradable materials as possible for our packaging, and all of our labels are printed on recycled paper with soy-based inks.
We do not test on animals.